When describing a Dahon Bikes, the consensus dictates the unavoidable: “They are ugly.”
Ok, they are not conventional looking bikes, so what? They are awesome, and reliable, and practical… we all can agree on that.
The Dahon spirit is not one who would cry on hidden corners. The Dahon spirit is fun, adventurous, and smart. The truth those who are reject the unconventional are simply missing out.
Art Direction: O. Hernan Bogado
Associate Art Director: Gabriela Callejas
Associate Art Director: Meiko Ito
Strategy Director: Gavin Banks
Copywriter: O. Hernan Bogado
