Showing posts with label MockAd. Show all posts
Showing posts with label MockAd. Show all posts

They risked everything. Gave all they had. Endured smugglers, rough seas, hunger, sickness and death. Some even made it. Only to be kept out. Blocked. Kicked. Battered. Humiliated. Walls have been put up. Trains stalled. Gates closed. Xenophobia turned to full blast. The Syrian refugee crisis isn’t a third world problem. It isn’t a Europe problem. It’s a human problem. But there’s hope.   

This idea was born after a number of conservative groups loudly opposed allowing Syrian refugees into the United States. The same group is considered to have the largest Christian followers in the country.  This print campaign was timed with the upcoming Christian holidays. At first glance, all headlines seemed to be mirroring biblical images. However, all headlines were retrieved from real newscast stories about Syrian refugees.   

AWARDS/RECOGNITIONS: 
Silver – 2016 Student Addy Award - District XIV (State) in Print Advertising, Magazine Advertising, Campaign.  
Silver – 2016 Student Addy Award - Regional, in Print Advertising, Magazine Advertising, Campaign.  







CREDITS:
Art Direction: O. Hernan Bogado  
Copywriting: O. Hernan Bogado, Jo Ellen Ashworth 
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When describing a Dahon Bikes, the consensus dictates the unavoidable: “They are ugly.” Ok, they are not conventional looking bikes, so what? They are awesome, and reliable, and practical… we all can agree on that. The Dahon spirit is not one who would cry on hidden corners. The Dahon spirit is fun, adventurous, and smart. The truth those who are reject the unconventional are simply missing out.




CREDITS: 
Art Direction: O. Hernan Bogado
Associate Art Director: Gabriela Callejas
Associate Art Director: Meiko Ito
Strategy Director: Gavin Banks
Copywriter: O. Hernan Bogado
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